One of the biggest challenges an author faces these days is the title. Those words are often the first thing a buyer knows about the book.
That’s why publishing contracts give the right to select title to the publisher – and their marketing departments. They’re up with the play on what’s selling, and usually way more experienced than the author at picking the words.
But self-publishers face the same issue. It’s an art as much as technique.
These days the wording is more crucial than ever. The title has to be snappy, up to the minute and filled with verve. It has to be informative – to sum up the book in one or two punchy words. My tips:
1. Be brief. One to three words are best.
2. But phrases can work, if they’re cool, obvious and grabby. A book I’m reading now – ‘How to think like a Neanderthal’ – is sheer genius.
3. Avoid transient fashion words. Nothing dates faster than today’s slang.
4. Get other opinions.
How do you develop titles for your books? I’d love to hear from you.
Copyright © Matthew Wright 2013