Want to know the secret to standing out as a writer? I’ve said it before – and I’ll say it again. Professionalism counts.
I’ve heard stories of writing festival organisers having to rouse guest speakers out of their hotel room when they don’t show up on stage. Other writers, apparently, enjoy listening to the sound of deadlines rushing past. It’s an accepted part of the industry, and authors who do that aren’t exceptional. But it’s irksome to publishers, especially these days as the industry turns on its head.
Professionalism, in the publishing business, is all to do with timing, scale and quality. Time is money. The major publishing houses haven’t the time – and these days, often not the leeway – to deal with authors who swan in with contracted manuscripts, months late and twice the specified length.
Writing long might give an author bragging rights – ‘oooh, haven’t I got a big book?’ – but scale of book determines both likely market pick-up and cover price. Publishers work backwards from that to budget production costs such as printing and editing – all of which are affected by scale. Running over-length, in short, adds costs that won’t have been budgeted for.
I’ve heard of publishers requiring authors to ditch chunks of manuscript, purely to get the book down to length. Contracts have a clause in them giving the publisher right to do so.
The other essential ingredient is quality – making sure that the book is up to scratch. This, too, is contractual. If the book isn’t up to par, the publisher can reject it – or hire an editor to bring it up to scratch.
None of this has been dislodged by the self-publishing revolution. On the contrary, if an author is also publisher, the need to be professional is doubly true. And that’s without talking about the professionalism needed for marketing.
So how to get that quality – and scale – all within time? That’s the essence of writing.
Copyright © Matthew Wright 2014