Do adjectives and adverbs have a place in non-fiction writing?

Do adjectives and adverbs have a place in non-fiction writing? Maybe. Used properly, adjectives and their annoying relations, adverbs, render the mundane into something extraordinary – specifically because, if controlled, they evoke emotions in readers. Control is essential: use the wrong adjectives and you reduce the work to ‘telling’, whereas what you’re trying to do … More Do adjectives and adverbs have a place in non-fiction writing?

I want to trademark all the vowels except ‘u’

Apparently a small storm’s brewed in the US over an author who, according to the Guardian, trademarked the word ‘cocky’ and has approached other authors to remove it from their book titles. According to the OED the word means ‘conceited or confident in a bold and cheeky way’, though I can think of a few … More I want to trademark all the vowels except ‘u’