I don’t often blog about the books I’m working on – but today my publishers sent me the cover of a book of mine they’re releasing in September.
It’s been professionally designed and looks fantastic. Cover reveal? Sure. When the moment comes – this is a commercially published book and there’ll be a marketing campaign. Soon.
Keep checking this blog…daily…
It got me thinking. Covers sell books, including e-books. The days when a publisher like Victor Gollancz could brand their sci-fi in plain yellow wrappers, or when Penguin could release every book with that classic orange-and-cream design – are over.
I thought I’d share the criteria for a good cover these days. It has to be:
2. Modern – which can also mean retro.
3. Classy and professional.
4. Reflect the content, symbolically or literally.
My covers have all been handled by my publishers – it’s part of the standard contracts. The problem for self-publishers is that the cost of hiring designers and buying rights to photographs or commissioning artwork gets pretty steep. Few authors are also designers and artists and the DIY answer is getting harder to achieve as the quality bar lifts.
A knotty problem. I don’t actually have an answer.
Copyright © Matthew Wright 2013