I’ve been posting these past few weeks about the challenges facing writers in the new environment. The biggest hurdle, of course, is so huge it’s invisible.
Let me explain. A few years ago the challenge authors faced in being published was – being published. The road was paved with hurdles. A starting author first had to write something good enough to be competitive with the professionals. Then they had to find the agent, who in turn had to get a publisher interested in circumstance where publishers, more often than not, went with previously published authors who had an established record.
Eventually, if everything went well, the book would appear. And – usually – not do too well. Most books didn’t do much more than break even – and publishers know the odds. The figure I’ve seen is that about one book in ten does really well. The rest don’t, and publishers accept that because having a reasonably broad range of books in their lists is part of the deal.
These days the paradigm’s changed. That world is still there, but authors also have the option of self-publishing through Amazon.
I could hear the cries of ‘squee – no entry barrier!’ all the way down in New Zealand.
There are two problems with this. The first is what Chuck Wendig calls the ‘shit volcano’ quality issue. Everybody can publish, so everybody does. ‘I learned English in school, so I can write…right?’
That sudden flood of authors (no pushing at the back) creates the second issue, which is just as big a barrier as the old agent model. Discovery.
In July this year Amazon listed 32.8 million separate titles of all kinds for sale. In that same month, they shifted 120,000 e-books a day, as best-sellers, of which 31 percent were indie published. You get the picture. Any individual book is going to be lost in the noise, no matter how good – or bad – it happens to be. Yes, the review system’s there, but a good book that doesn’t get good reviews – perhaps because nobody’s found it – won’t float to the top. That isn’t a problem for Amazon – they profit from the aggregate. But it’s a major issue for any individual author.
So – all that’s happened is that one ‘filter’ has been, effectively, replaced with another. One that cannot be reasoned with because it’s part of the environment, like gravity. The question is what to do about it. How can a writer – armed with an identical tool-kit to every other hopeful out there in internet-land – get found?
And when they are, how can they sell their stuff?
It’s a new paradigm. More soon. Meanwhile – what are your thoughts?
Copyright © Matthew Wright 2014