It’s often difficult to keep the focus going as you write. Apart from the creative muse running dry there’s the relentless call of – well, everything. Noises outside, social media, The Internet and all the rest.
None of it is helped by the fact that these days we’re conditioned to have an attention span of around – OOOH, POSSUM! – fifteen seconds.
That’s one of the down-sides of the internet where, according to the figures I’ve seen, the average user flips between media around 27 times an hour. That’s a little over two minutes per interaction – Facebook, Pinterest, Tumblr, YouTube, Instagram, texting, messages and so on. We are conditioned to have an endless hunger for new, an endless quest for instantly gratifying entertainment. All of it shallow, transient and brief. And even brief sometimes isn’t brief enough. I’ve seen stats for YouTube videos in which, typically, viewers last about 90-100 seconds into a four-minute video before flipping off to something else.
It’s not limited to the web either. TV scripting usually demands an ‘action moment’ every eight seconds or so – a hook – as a device for capturing channel surfers. That’s had its impact on the pace and rhythm of the stories which, by earlier standards, can best be described as frenetic.
We live in a world where instant fun, instant gratification and constant novelty is expected, where any one thing can capture us for seconds or at best a couple of minutes at a time. A world of derp, not to put too fine a point on it. That stands in diametric opposition to the sustained single-thread concentration demanded of reading – and, more especially, of writing. But that conditioning is insidious, especially because we usually write on the very same tool we use to get that massive wealth of content flowing past us.
So how do we get around it?
There is only one answer. Ignore the distractions. Switch off the internet. Turn off your phone. Take yourself away from screens, except the one you’re working on. Or switch off the computer altogether, sit down with pen and paper, and get going for a solid planning session as a first step to writing.
Most of us have to wedge writing in around other things, and that can be turned to an advantage too. If you schedule your writing time – even a thirty-minute burst – it can sometimes be possible to also orchestrate it so there are no interruptions.
The very best writers do it. Jonathan Franzen apparently writes on a laptop disconnected from the internet, sitting in a room facing a blank wall. No distractions; just the inner voice.
It really is the only way to go.
Copyright © Matthew Wright 2014