I recently dug out some of the military histories I wrote in the late 1990s-early 2000s, largely because Intruder Books are reissuing some of them and I wanted to check out the old cover designs. Not to use those covers again – the license isn’t available – but to remind myself how they looked, way back when, and just how far styles have changed.
A lot of that change, I think, flows from the way new technology provokes new styles. Actually, that was happening even before software oozed into the process.
Way back, sci-fi book covers were bright yellow and plain, in which case they were published by Victor Gollancz. Or they were traditional for the day – a cover painting (sometimes full colour), usually by Ed Emshwiller, with often hand-lettered title at the top and the author’s name at the bottom. Just like every other book on the planet, except that the sci-fi featured a spaceship or googly monster or something.
Then, around the turn of the 1970s, a young British artist named Chris Foss cut loose with an airbrush and a new concept – multi-faceted, amazingly detailed fantasy spaceships floating on abstract clouds. And he set a trend. As in: Bam! A Trend! Three milliseconds after Foss’s artwork adorned the Panther editions of Asimov’s Foundation ‘trilogy’ (it was in the 1970s), every sci-fi book cover on the planet suddenly featured fantastic, multi-faceted, hugely detailed spaceships floating against billowing backgrounds.
For me, the best cover ever designed for any of my books remains the one Penguin commissioned from an Auckland designer for Guns and Utu. Just awesome. (Want a copy? Email me.)
Today’s covers are all Photoshop layer blend and SFX effects, which I can usually spot from about half the distance of Jupiter (I began working professionally with Photoshop in 1988…) Every cover on Amazon has a sameness which I just know has been done with Photoshop layer blends in various flavours. Sigh…
I’m determined this over-use of glow won’t happen for the New Zealand Military series I wrote from 1997 to 2009, half a dozen titles of which are due to be re-released by Intruder Books over the next two years. Layer clipping paths? Sure. But not glow. We’ll see.
Meanwhile, the next release is coming up in time for ANZAC day. Western Front: The New Zealand Division 1916-18. A tenth anniversary reissue, in fact. Watch this space.
Copyright © Matthew Wright 2015