I can’t help thinking that the last five years have been dramatic for the traditional publishing model. You know, the multi-barrier one where, to get published, you had to first attract an agent. Five years ago, a lot of writers’ blogs featured their representative, even if the writer was unpublished – but to even get an agent was a mark of status.
All that’s gone. As has the debate over ‘traditional’ (old paradigm: status) versus ‘indie’ (old paradigm: amateur/unpublishable). In some senses it’s opened the door for anybody to publish anything – what Chuck Wendig calls it the ‘self-publishing shit volcano’. But there’s also good stuff that would have been welcomed in the trad system.
I don’t think the old system has gone – I still publish through it. But it’s been joined by another. And in all the debate, one thing’s been missed – one thing both the old and the new models share.
Money. There isn’t any, either way.
The old publishing model’s been bent, and the money’s gone out of it, certainly in New Zealand. Advances have dropped – often to zero – as has shelf-life. Even a few years ago, publishers let stock sell through over 5-6 years. Now they’re often pulping titles after a few months if they don’t shift.
The online/self-pub model relies on marketing through the internet – meaning any author’s book is joining about a hundred million others, while their authors tweet, blog, Facebook and generally scream about them. ‘Buy my books, you bastards!’ The good stuff is drowned in the noise. The average lifetime sales of an e-book, I’m told, is about a hundred units. I can believe it.
Worse, the Gen Z idea that everything online should, by rights, be ‘free’ has collided with the fact that one way to compete in that noise-filled frenzy is to drop the price. And a chunk of those publishing don’t care, either – for them, what counts isn’t the income so much as being published.
To my mind the answer isn’t holding on to the old, like a tiger growling over the last scraps of its dinner – it’s one of adapting or dying. Nor can we blame the technology. The real change isn’t in the sudden application of the information age to book distribution and sales, but a social one in the readership – the people who part with cash for the books. Organisations such as Amazon merely facilitate it for a general populace who are driving the change. Bottom line is that book-readers like the convenience of the e-book.
In this new world, I also think the answer isn’t ‘free’. More soon. Meanwhile – your thoughts?
Copyright © Matthew Wright 2015