I’m not sure yet what to think of the Amazon plan to pay authors enrolled in their Kindle Unlimited programme on a page-basis. This system doesn’t replace the sale model –it runs alongside it and makes books available for Kindle readers, free. Amazon pays authors instead from an undefined ‘pool’.
This latest amendment simply changes the method of payment from a “10 percent” threshold to a “pages read” measure, in which Amazon defines the page length.
That concept of paying authors ‘compensation’ for royalties lost when books are provided free isn’t original to Amazon. A number of governments – including New Zealand’s – run schemes to provide compensatory royalties to authors that have been otherwise lost via public library borrowing. But it’s not defined on a ‘pages read’ basis.
I can’t help thinking that one outcome of the Amazon initiative will be a reduction of literature to a relentless succession of eight-word advertising jingles and characters dangling off cliffs because, in the author’s mind, they HAVE to get the reader to turn that next page so they’ll get another one half of one cent or whatever it is the Amazon ‘pool’ devolves.
I don’t like the idea that authors who want to join that scheme also have to be ‘exclusive’ to Amazon. That’s not original to Amazon either – I’ve written books that way for a major book chain in the past. But I made sure I was properly paid for it – a defined, up-front figure which I negotiated. It wasn’t dependent on sales. And nor should it be; a shop wanting to be the sole stockist of a particular item should be prepared to buy that monopoly. The difference with the Amazon scheme is that the return is undefined, and to me that’s wrong.
The other objection I have is that in order to pay authors by page, Amazon need to know which pages their customers have read. And they do, because Kindle phones home. A lot. This, my friends, is the age of Big Data and Big Intrusion into ordinary things we do. And on one level, who really cares if Amazon know what, how much, and when you’re reading, and on what device? But the collection of this little bit of trivia, or that, by a variety of service providers, has been normalised in all our dealings with the information age. We don’t know – can’t know – where that might go in a couple of generations. The risk is that the future dystopia we face isn’t George Orwell’s, it’s Aldous Huxley’s. The worry is that it will then become Orwell’s.
It’s not clear to me, yet, where this is heading for authors and readers. I think schemes such as Kindle Unlimited are symptomatic of the fact that we’re in the early days of a revolution in the way books are published and sold. It’s riding on the back of a bigger general change driven by the information revolution, which I think – certainly sociologically – will be in the same league as the industrial revolution 250 years ago.
Amazon are leading the pack at the moment, as far as books are concerned. But the more important outcome, I think, isn’t so much which company dominates as the systems and expectations that flow from the way that information revolution is applied to reading and writing.
Copyright © Matthew Wright 2015