What’s the secret to making a YouTube channel go viral? I certainly want to know. I write full time, and the way to make a small fortune from writing is to start with a large one. But YouTube – well, all you have to do is start a channel, go viral, and money flows in.
I figured I’d do some research. Yup. I took one for the team. Here’s what I found.
- The most successful YouTube channels involve cooking. The one that sprang out was brilliantly photographed. Why? The guy running it, who’s attracted millions of followers, is a videographer.
- After that come videos in which you watch people unpacking the latest Fapple MePhone. Apparently it’s possible to negotiate ‘sponsorship’, so they get the phone free. Hopefully Moog will let me do the same with their Keith Emerson Modular System.
- ‘How to’ videos. Want to know how to sharpen a pencil with a chainsaw? Probably somebody’s done a video.
- Channels by people who make things. These feature people sanding bits of wood, or painting things and then stepping back to let you watch the paint dry. All in real time.
- Specialty interest videos. Fonts of all knowledge. One I saw in my field of expertise – whose creator is fawned over by enthusiasts – managed to repeat every misapprehension and myth about the topic, as if true, in less than three minutes.
So here’s the deal: real-time videos of me at my computer, writing about unboxing consumer products and paint drying. Of course, watching somebody write isn’t interesting, so every so often I’ll leap up and stir a pot on the stove – this will engage the cooking audience. It’s bound to get me millions of followers. Er – have I missed anything?
Copyright © Matthew Wright 2021