Book bind-ups and how to avoid stepping in them

One of the early terms I learned in the publishing business is ‘bind-up’. It wasn’t the first term I learned. But it came close. It’s not what you might think. I mean, all books are bound, by definition. But ‘bind-up’ has a specific meaning. It refers to collecting several related books under one cover and … More Book bind-ups and how to avoid stepping in them

How to get a very strong visual brand for your books

Branding has always meant the experience people get when they engage with ‘the brand’. You know – if you buy this product, you’ll have a wonderful barbecue experience on the beach with great friends, even though (to me, anyway) this has nothing obvious to do with products such as carbonated cola drinks containing sugar and … More How to get a very strong visual brand for your books

Do adjectives and adverbs have a place in non-fiction writing?

Do adjectives and adverbs have a place in non-fiction writing? Maybe. Used properly, adjectives and their annoying relations, adverbs, render the mundane into something extraordinary – specifically because, if controlled, they evoke emotions in readers. Control is essential: use the wrong adjectives and you reduce the work to ‘telling’, whereas what you’re trying to do … More Do adjectives and adverbs have a place in non-fiction writing?