There’s a new phenomenon out there for writers these days. It hasn’t got a name, but it’s there, and I suspect most of us have encountered it. You write a book. You decide to publish it yourself, spend a lot of money on cover artwork, proof-readers and so forth, and start revving up promotions on … More Why most books don’t sell much on Kindle
One of the big things authors need to think about these days is branding. And no, I don’t mean having some red-hot piece of metal searing the initials of the latest pop sensation de jour into your backside. I mean public image that sells books. What are you known for? Brand’s different from the way … More Why all authors need branding
It’s eight years this week since I started blogging. It’s been a blast. I’ve been blown away by the scale of readership, which I never expected when I started. That’s been helped by the fact that my blog was ‘Freshly Pressed’ by WordPress.com in 2013, and was then hit by a ‘Redditlanche’ in 2015, which … More Eight years of blogging – let’s party!
I’ve got a bit of a brand problem. For as long as I can remember, I’ve been interested in all sorts of things. I began my academic career with music, physics and cosmology, interests I’ve kept up without relent. I have degree qualifications in anthropology and still pursue my life-long interest in human evolutionary paths. … More Writing and branding – a practical lesson in extreme interests
I discovered a web page last month alleging that my book Guns and Utu (Penguin 2011) was available for free PDF download from a company named Playster. According to the page I found, some 2048 copies had reportedly been downloaded in the last month. This was odd: I hold the copyrights and publishing license. Neither … More Somebody is illegally advertising non-existent pirate copies of my books
US author Chuck Wendig pointed out the other day that virtually all the ‘writing advice’ these days is about getting started. There’s nothing much offered for what he calls ‘mid career’ writers, in particular about what direction they want their career to take. I have to agree with that. Although I don’t like the term, … More Musings on the directions of mid-career writers
It’s an interesting year for me. Like last year, I’m busy working with publishers to reissue more of the highlights from my back list. I’m also looking to sell some future titles with other publishers. And I have a few projects on the go. The thing is, they’re all on wildly different things. Back in … More A bit of a branding issue