In December 1941, after months of rising tensions over an oil and steel embargo, Japan attacked both the United States and the British Empire. New Zealand had long felt it was in the firing line – even 35 years earlier when Japan was an ally of Britain. And the effects of the ‘Japanese blitzkrieg’ swiftly … More This week’s feature book cover
After some adventures in which, it seemed, couriers couldn’t deliver anything to my post office box, the advance print copies of my second-edition military histories finally arrived this week. Four of my earlier military histories are being re-released as new and revised editions in the run-up to Christmas: Battle for Crete, Desert Duel, Italian Odyssey … More This week’s feature book covers
One of the early terms I learned in the publishing business is ‘bind-up’. It wasn’t the first term I learned. But it came close. It’s not what you might think. I mean, all books are bound, by definition. But ‘bind-up’ has a specific meaning. It refers to collecting several related books under one cover and … More Book bind-ups and how to avoid stepping in them
This year a whole swag of my older print books have been brought back into print as second editions. They’ve also come with new covers – strongly branded, themed, and to my mind highly evocative of the subject matter. I thought I might feature them for a few weeks, starting this week with the cover … More This week’s feature book cover
One of the most ubiquitous grammar traps in English is the sentence fragment. A sentence fragment is a phrase or set of phrases that look like they should be a sentence, but actually aren’t. Usually that’s because they lack either a verb or a subject, making them a ‘dependent clause’, because they depend on another … More Explaining the pitfalls of sentence fragments
Branding has always meant the experience people get when they engage with ‘the brand’. You know – if you buy this product, you’ll have a wonderful barbecue experience on the beach with great friends, even though (to me, anyway) this has nothing obvious to do with products such as carbonated cola drinks containing sugar and … More How to get a very strong visual brand for your books
Over the years I’ve written a fair number of books – over fifty, in fact. Almost all have been published traditionally. And that’s given me an immense back-list. Which, I’m pleased to say, is back. I had to say that, didn’t I. You know – back list… back… But I digress. The hot news is … More A really big piece of hot news. Really. Big.