How to get a very strong visual brand for your books

Branding has always meant the experience people get when they engage with ‘the brand’. You know – if you buy this product, you’ll have a wonderful barbecue experience on the beach with great friends, even though (to me, anyway) this has nothing obvious to do with products such as carbonated cola drinks containing sugar and … More How to get a very strong visual brand for your books

Writing and branding – a practical lesson in extreme interests

I’ve got a bit of a brand problem. For as long as I can remember, I’ve been interested in all sorts of things. I began my academic career with music, physics and cosmology, interests I’ve kept up without relent. I have degree qualifications in anthropology and still pursue my life-long interest in human evolutionary paths. … More Writing and branding – a practical lesson in extreme interests

Write it now: classy styling means classy branding

Style is one of the most important parts of any writer’s work – it labels their writing, makes it distinctive, makes it identifiable. Styling is as important as content or subject matter. It is, in fact, part of any author’s brand. And that’s perhaps the first and most crucial role of styling. And these days, … More Write it now: classy styling means classy branding