Has anybody noticed how many cars have had extremely silly names. It was always a thing. Over a century ago, US vehicle makers produced cars with names such as ‘Pungs-Finch’ (22 hp, 4 cylinders and $1850), Piggins of 1910 – a snap at $3500 in period dollars – about $90,000 US dollars today. And let’s … More Cars with silly names
Branding has always meant the experience people get when they engage with ‘the brand’. You know – if you buy this product, you’ll have a wonderful barbecue experience on the beach with great friends, even though (to me, anyway) this has nothing obvious to do with products such as carbonated cola drinks containing sugar and … More How to get a very strong visual brand for your books
One of the big things authors need to think about these days is branding. And no, I don’t mean having some red-hot piece of metal searing the initials of the latest pop sensation de jour into your backside. I mean public image that sells books. What are you known for? Brand’s different from the way … More Why all authors need branding
I’ve got a bit of a brand problem. For as long as I can remember, I’ve been interested in all sorts of things. I began my academic career with music, physics and cosmology, interests I’ve kept up without relent. I have degree qualifications in anthropology and still pursue my life-long interest in human evolutionary paths. … More Writing and branding – a practical lesson in extreme interests
Style is one of the most important parts of any writer’s work – it labels their writing, makes it distinctive, makes it identifiable. Styling is as important as content or subject matter. It is, in fact, part of any author’s brand. And that’s perhaps the first and most crucial role of styling. And these days, … More Write it now: classy styling means classy branding
Matthew Wright 
You must be logged in to post a comment.