How to get a very strong visual brand for your books

Branding has always meant the experience people get when they engage with ‘the brand’. You know – if you buy this product, you’ll have a wonderful barbecue experience on the beach with great friends, even though (to me, anyway) this has nothing obvious to do with products such as carbonated cola drinks containing sugar and … More How to get a very strong visual brand for your books

Echoes of the guns of August – why we remember the First World War so poignantly

It is 104 years since the First War began, this month – and a century, this year, since it ended. The nations involved in it had all variously been involved in longer wars before. And the main combatants fought a longer war later: the Second World War, which pitted the same major nations against each … More Echoes of the guns of August – why we remember the First World War so poignantly