A memorial to the United States Marine Corps in New Zealand

It’s the anniversary once again of the 1941 Japanese attack on the US Pacific Fleet in Pearl Harbor – and of their simultaneous assault on the Malayan peninsula. So began the rather inaptly named Pacific War – an oxymoron, for the fighting spread from the central Pacific to India, from China to northern Australia. And … More A memorial to the United States Marine Corps in New Zealand

On the eleventh hour of the eleventh day of the eleventh month

It is both poetic and poignant that the armistice signed at 5 am on 11 November 1918 was intended to come into effect six hours later, on the eleventh hour of the eleventh day of the eleventh month. The decision was deliberate; but it also meant that fighting in the First World War’s main combat … More On the eleventh hour of the eleventh day of the eleventh month

How to get a very strong visual brand for your books

Branding has always meant the experience people get when they engage with ‘the brand’. You know – if you buy this product, you’ll have a wonderful barbecue experience on the beach with great friends, even though (to me, anyway) this has nothing obvious to do with products such as carbonated cola drinks containing sugar and … More How to get a very strong visual brand for your books