Branding has always meant the experience people get when they engage with ‘the brand’. You know – if you buy this product, you’ll have a wonderful barbecue experience on the beach with great friends, even though (to me, anyway) this has nothing obvious to do with products such as carbonated cola drinks containing sugar and … More How to get a very strong visual brand for your books
When I was a kid, I was always fascinated by the colour schemes of various public buildings around New Zealand – libraries, rest rooms and such like. They were true late-deco era structures, and often they featured late-modernist style mosaics or murals of soldiers and people from the early 1940s, all in period colouring of … More The art deco war – remembered for today
It is 104 years since the First War began, this month – and a century, this year, since it ended. The nations involved in it had all variously been involved in longer wars before. And the main combatants fought a longer war later: the Second World War, which pitted the same major nations against each … More Echoes of the guns of August – why we remember the First World War so poignantly
A decade or so ago I wrote a book on the psychology of military heroism. How is it, I wondered, that ordinary, everyday people, can find strength in themselves to do the extraordinary? It is a test to which many everyday people were put during the dominating wars of the twentieth century, when whole populations … More The search for the hero
A pile of my military histories have all received new covers this week – and there’s another to be reissued on 4 August. To mark the moment, the first of the series, Kiwi Air Power, is available free this weekend on Kindle. I first proposed this book to Reed NZ Ltd in 1994, contracted it … More Kiwi Air Power – free on Kindle for a couple of days
Over the years I’ve written a fair number of books – over fifty, in fact. Almost all have been published traditionally. And that’s given me an immense back-list. Which, I’m pleased to say, is back. I had to say that, didn’t I. You know – back list… back… But I digress. The hot news is … More A really big piece of hot news. Really. Big.
31 May is the anniversary of the largest naval battle of the First World War, when the great fleets of Britain and Germany came to blows. It was a day of horror as ships blew up and went to the bottom with virtually all their crews – a grim toll of 3,058 German and 6,784 … More Remembering the battle of Jutland