Book bind-ups and how to avoid stepping in them

One of the early terms I learned in the publishing business is ‘bind-up’. It wasn’t the first term I learned. But it came close. It’s not what you might think. I mean, all books are bound, by definition. But ‘bind-up’ has a specific meaning. It refers to collecting several related books under one cover and … More Book bind-ups and how to avoid stepping in them

How to get a very strong visual brand for your books

Branding has always meant the experience people get when they engage with ‘the brand’. You know – if you buy this product, you’ll have a wonderful barbecue experience on the beach with great friends, even though (to me, anyway) this has nothing obvious to do with products such as carbonated cola drinks containing sugar and … More How to get a very strong visual brand for your books

Writing and branding – a practical lesson in extreme interests

I’ve got a bit of a brand problem. For as long as I can remember, I’ve been interested in all sorts of things. I began my academic career with music, physics and cosmology, interests I’ve kept up without relent. I have degree qualifications in anthropology and still pursue my life-long interest in human evolutionary paths. … More Writing and branding – a practical lesson in extreme interests

Hot titles from my writing past – and they’re baaaaack!

Last week I retrieved the last of my publishing licenses from Penguin Random House. Yeah, I know. Most authors crawl over broken glass to get a contract with PRH or one of the other big houses. Me? I’ve been asking for my contracts back. I had over thirty of them, all for out-of-print books which, … More Hot titles from my writing past – and they’re baaaaack!