One of the early terms I learned in the publishing business is ‘bind-up’. It wasn’t the first term I learned. But it came close. It’s not what you might think. I mean, all books are bound, by definition. But ‘bind-up’ has a specific meaning. It refers to collecting several related books under one cover and … More Book bind-ups and how to avoid stepping in them
Branding has always meant the experience people get when they engage with ‘the brand’. You know – if you buy this product, you’ll have a wonderful barbecue experience on the beach with great friends, even though (to me, anyway) this has nothing obvious to do with products such as carbonated cola drinks containing sugar and … More How to get a very strong visual brand for your books
There’s a new phenomenon out there for writers these days. It hasn’t got a name, but it’s there, and I suspect most of us have encountered it. You write a book. You decide to publish it yourself, spend a lot of money on cover artwork, proof-readers and so forth, and start revving up promotions on … More Why most books don’t sell much on Kindle
One of the big things authors need to think about these days is branding. And no, I don’t mean having some red-hot piece of metal searing the initials of the latest pop sensation de jour into your backside. I mean public image that sells books. What are you known for? Brand’s different from the way … More Why all authors need branding
I have a box in my garage filled with the stuff I used to write when I was a kid. It’s got the story that started it all – the story I wrote for a contest that won me a prize of 50 books (some of which I still have). There are the pencilled stories … More That box of old writing in the garage
I’ve got a bit of a brand problem. For as long as I can remember, I’ve been interested in all sorts of things. I began my academic career with music, physics and cosmology, interests I’ve kept up without relent. I have degree qualifications in anthropology and still pursue my life-long interest in human evolutionary paths. … More Writing and branding – a practical lesson in extreme interests
Last week I retrieved the last of my publishing licenses from Penguin Random House. Yeah, I know. Most authors crawl over broken glass to get a contract with PRH or one of the other big houses. Me? I’ve been asking for my contracts back. I had over thirty of them, all for out-of-print books which, … More Hot titles from my writing past – and they’re baaaaack!