Branding has always meant the experience people get when they engage with ‘the brand’. You know – if you buy this product, you’ll have a wonderful barbecue experience on the beach with great friends, even though (to me, anyway) this has nothing obvious to do with products such as carbonated cola drinks containing sugar and … More How to get a very strong visual brand for your books
There’s a new phenomenon out there for writers these days. It hasn’t got a name, but it’s there, and I suspect most of us have encountered it. You write a book. You decide to publish it yourself, spend a lot of money on cover artwork, proof-readers and so forth, and start revving up promotions on … More Why most books don’t sell much on Kindle
One of the big things authors need to think about these days is branding. And no, I don’t mean having some red-hot piece of metal searing the initials of the latest pop sensation de jour into your backside. I mean public image that sells books. What are you known for? Brand’s different from the way … More Why all authors need branding
I have a box in my garage filled with the stuff I used to write when I was a kid. It’s got the story that started it all – the story I wrote for a contest that won me a prize of 50 books (some of which I still have). There are the pencilled stories … More That box of old writing in the garage
I’ve got a bit of a brand problem. For as long as I can remember, I’ve been interested in all sorts of things. I began my academic career with music, physics and cosmology, interests I’ve kept up without relent. I have degree qualifications in anthropology and still pursue my life-long interest in human evolutionary paths. … More Writing and branding – a practical lesson in extreme interests
Last week I retrieved the last of my publishing licenses from Penguin Random House. Yeah, I know. Most authors crawl over broken glass to get a contract with PRH or one of the other big houses. Me? I’ve been asking for my contracts back. I had over thirty of them, all for out-of-print books which, … More Hot titles from my writing past – and they’re baaaaack!
I’ve been posting these past few weeks about the challenges facing writers in the new environment. The biggest hurdle, of course, is so huge it’s invisible. Let me explain. A few years ago the challenge authors faced in being published was – being published. The road was paved with hurdles. A starting author first had to write something … More Essential writing skills: tackling the invisible hurdle
I’ve got three books being published between now and February. Here’s a preview of Living On Shaky Ground: the science and story behind New Zealand’s earthquakes. It’s being published by Penguin Random House on 26 September. My advance copy arrived a few days back. And after thirty years and over 50 books, I have to say that the … More Living On Shaky Ground
On-line and off, one of the biggest challenges publishers wrestle with is colour matching. All sorts of systems have been devised to make it possible to take the special shade of blue the designer has come up with, reproduce it accurately in a proofing system, and make it reproduce just as accurately when printed. Some … More Revealing possibly the most useful publishing secret ever
There’s no doubt that the revolution sweeping the writing and book-selling world of late has hit just about every aspect of the business. My latest book, the New Zealand Wars: a brief history, was published last month by Libro International. Production took me on a journey that revealed much of the new world all writers – and … More Evolving a book into the e-revolution
Matthew Wright 
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