Writing and branding – a practical lesson in extreme interests

I’ve got a bit of a brand problem. For as long as I can remember, I’ve been interested in all sorts of things. I began my academic career with music, physics and cosmology, interests I’ve kept up without relent. I have degree qualifications in anthropology and still pursue my life-long interest in human evolutionary paths. … More Writing and branding – a practical lesson in extreme interests

Why even non-fiction has to tell a story

It always intrigues me that ‘writing’, to most people, appears to be ‘writing fiction’. Time and again I’ll see stuff on social media pivoting on that idea – ‘writers – what’s your character arc?’, or ‘what’s your latest plot twist’ or whatever. Whereas non-fiction writing is always seen as a secondary product of expertise in … More Why even non-fiction has to tell a story