‘Free’ doesn’t sell books – and here’s what does

I got involved in a discussion the other day about book pricing, covers and marketing profile. In the process it seemed clear to me that there are many misconceptions about how books actually sell. The idea being argued was that if a particular book got a better cover and the price was dropped – maybe… More ‘Free’ doesn’t sell books – and here’s what does

How to put the names of real people into your book

I sometimes get asked about the risks of putting the names of real people into books. It’s something I have a lot of experience with because virtually all my published books use the names of real people. I’ve written a lot of historical non-fiction, and that’s all about real people who did real things. Sometimes… More How to put the names of real people into your book